Alternate Ending Beer Co.
June Can Release - Part 1
What a brave new beer world it is when a beer release after a 3-week hiatus is a west coast pale ale and two very traditional German beers, one being our Kolsch and the other our Helles. Well that’s what we have for you…introducing our new West Coast Pale Ale, Unlimited Power; and we’re bringing back Business Is-A Booming; and maybe best of all, establishing a new core brand that you will always see on tap and potentially in cans, Willy’s Gold.
In This Release
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Business Is A-Boomin'
German Style Kölsch 5%
Contessa/Tradition
Light/Crisp/Floral
You know how to get to Carnegie Hall Don’t ya? Practice! We are bringing back our German-style Kölsch. It’s crisp, clean, and reminiscent of a light lager. It’s brewed with all imported German malt and noble hops that give it a fruity and floral character. This delicate beer is perfect any season, and has always been a popular choice in the taproom!
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Unlimited Power
West Coast Pale Ale 5.6%
Cascade
Grapefruit/Pine/Breadcrust
A beer that truly paved the way for our industry was Sierra Nevada Pale Ale. And now, as we see a summer shift to lower ABV beers, we are bringing back our tribute to such an iconic beer. We used 100% @crosbyhops Cascade in the boil and dry hopped with even more Cascade, which delivers a beautiful punch of pine with a little bit of fruit.
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Willy's Gold
Foeder-Lagered Helles 5.1%
Double Decoction
Toasted Grain/Soft American Oak/Patience
What happens when you take an already beautiful beer, and replace the malt with organic malt, the yeast with organic yeast, the horizontal stainless steel tank with a horizontal oak foeder, and condition it with Krausen? You get a really, really special beer; Willy’s Gold. Even better, our can design pays homage to the oldest brewery in the world while also embracing Willy himself! Big shoutout to @lisahanley and @boyburnsbarn for making this label come to life.
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Willy's Gold Dimple Mug
Put a skull on a dimpled mug, fill it with a double-decocted 8-week lager, and you got yourself a great start to the day. The Fratellis may not agree, but One Eyed Willy sure as hell would.
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Royal Rug
German Pilsner
Mittelfrüh/Tradition
Toasted Grain/Sweet/Floral
As many of you know, the real life Dude designed our brewing system along with Boy Wonder at Specific Mechanical to allow us to do decoction brewing, which is so rare these days. We are able to move our grain from kettle to mash tun and back, boiling ⅓ of the grain to capture additional flavor, color and aroma. It’s a time-consuming process but well worth it as this spectacular beer accentuates a toastiness that wouldn't be found without it. The Mittelfrüh & Tradition hops provide floral notes with a soft bitterness in this extremely delicate Pilsner. The dude abides.
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Why Not?!
Flagship Pale Ale 5%
Tropical/Fruit Cocktail
We are excited to can and release Why Not?!, our flagship pale ale, for the very first time. We designed this beer to be the little sister to What If? We wanted a juicy pale ale that was absolutely crushable coming in at 5%, but still has a great mouthfeel and packs a nice hop punch. We combined Pac Sun (our favorite hop) with El Dorado to create this tropical fruit cup hop character that is the perfect everyday pale ale.
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What If?
Everyday go-to IPA 7.5%
What If we brewed an everyday hazy IPA that you just knew was your “go-to” beer? Mr. Reliable in a can! What If it was also clean and balanced? We’ve been contemplating what our flagship IPA recipe should taste like since the time Alternate Ending was nothing more than an idea on the back of a napkin. We knew we wanted something that was crushable, yet also remain true to a traditional IPA with notes of pine and citrus. What If, What If? was really YOUR favorite Alternate Ending? It might even end up on this can in the future. Drink, pontificate, and discuss...
Pickup Options
Additional Notes
Ordering closes this Friday 6/16 at 12pm. Any remaining cans will be released to the taproom. Can pickup will now be during regular business hours at the bar. Please order ONLY if you can pick up by Sunday 6/26, otherwise your cans will be released back to AE.
